‘Start With Why’ is BS
Fix Your Sh*t: Volume 53
Simon Sinek wrote a book (Start with Why) that caught fire. It wasn’t a bad book. And the idea is okay. ‘Why’ does matter. To you. You need a good why. Without good whys we tend to falter.
But in general? ‘Start with why’ is bullshit.
Your customers only really care about how you’re going to help them. Sure some great sounding why is nice, but it’s…