Quick Sales/Business Email Tips that Work

Cait Mack
Oct 15, 2024

Your emails should make it clear that you:

  • truly understand their problem/goal — be as obvious as you can about this
  • your company is actively solving this for their peers/competitors — social proof
  • your solution drives dollars-based impact — more social proof with $ and %

Adding a ‘reply’ email to your sequence with a simple “putting this at the top of your inbox — is this a priority for you?” message continues to show strong open and reply rates.

If a lead’s gone cold, don’t “check in” or “loop back”, instead: parrot the customer’s words back at them. Write an email with:

  • what next step they were supposed to take (especially if they went suddenly dark)
  • the business problem that is roasting their bottom line that they have failed to fix by not buying (in explicit painful detail).

--

--

Cait Mack
Cait Mack

Written by Cait Mack

I simplify everything so you can focus on crushing life FREE resources: caitmackcs.gumroad.com

No responses yet